Nursing & Healthcare Directories on: The Nursefriendly
The New Power of Advertising, By Jay Conrad Levinson

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****************************************************** ****************************************************** Nursing Topics, A to Z: A, B, C, D, E, F, G, H, I, K L, M, N, O, P, R, S, T, U, V, W, X, Y, Z If your website is not listed here, we encourage you to submit it: Add Your Website/URL. See also: Nursing Degrees, LPN-RN, RN-BSN, RN-MSN, Online/Offline College, University and more!:"Higher income. Career mobility. Now, no matter where you live or what your schedule, you can earn your Associate or Bachelor Degree to take your professional life to the next level — without putting the rest of your life on hold!" If you do any Browsing or Windowshopping online, please visit our online Mall: http://www.nursefriendly.com/shopping/ Gifts For Nurses: http://www.nursefriendly.com/gifts/ 4nursinguniforms.com:"Choose from Top Nursing Uniform Companies. All sizes, styles and popular name brands available. Large selection of accessories as well: Accessories Blood Pressure Cuffs, Sphygnomanometers Nursing Tote Bags, Carry-Ons, Medical Bags Clinical, Medical Supplies, Nurses Discount Outlet: Angels, Books, Clothing , Equipment, Figurines, Holidays, Home Decor, Jewelry, Nurses, Office Decor, Scrubs, Shoes, T-Shirts Footwear, Shoes, Sandals, Discount, Bargains Gifts For Nurses (Nurses Week) Hosiery, Socks, Stockings Hats, Jackets, Jumpers Jewelry, Earrings, Necklaces, Watches Luxury Spas, Facials, Manicures, Pedicures Perfumes, Fragrances, Phermones Shoes, Boots, Sandals, Footwear, High Heels, Slippers Stethescopes, Nurse Kits, Replacement Parts Swimwear (Tan-Through) Women's Lingerie " 4nursinguniforms.com Nurses' Station:"The idea for the Nurses' Station Catalog was conceived in 1989. After searching the marketplace in response to customer inquiries, it became obvious that there were no catalogs of this type serving the nursing profession. To be sure, there were several catalogs offering nurse's uniforms and a smattering of professional items. But there weren't any catalogs at the time offering a range of gifts, clothing, professional items, name badges, shoes and scrubs for nurses. It took two years of hard work to gather samples and put a together a catalog of the most unique and high-quality items for nurses." Nurses Station P.O. Box 388 Centerbrook, CT 06409-03881 http://www.nursefriendly.com/station/ Choose Nursing Uniforms, Shoes, Scrubs, Accessories By Brand: Accessories Nursing Carry-Ons, Medical Bags, Clinical, Medical Supplies, Footwear, Shoes, Sandals, Discount, Bargains Gifts For Nurses (Nurses Week) Hats, Jackets, Jumpers Jewelry, Earrings, Necklaces, Watches Luxury Spas, Facials, Manicures, Pedicures Perfumes, Fragrances, Phermones Shoes, Boots, Sandals, Footwear, High Heels, Slippers Stethescopes, Nurse Kits, Replacement Parts Swimwear (Tan-Through) Women's Lingerie Nursing In The Media, truthaboutnursing.org ER:"Media products under your influence, particularly the NBC/Warner drama "ER," are harming the profession of 2.7 million American nurses by giving the public an inaccurate and inadequate account of what nurses really do to save and improve lives. Research suggests that "ER" strongly and negatively influences the way children view nursing. These products contribute to the nursing shortage, a public health crisis that threatens millions worldwide." http://www.truthaboutnursing.org/letters/er/ House, MD:"The main patient in tonight's episode of Fox's House was a nurse who believed that a cat tended to sit with those who were about to die--including, recently, the nurse herself. That may not sound like a promising vehicle for House to improve its abysmal portrayal of nursing. But the show actually presents the nurse as someone with health knowledge. And her search for meaning in faith, for some reason in tragic events, is a real counterpoint to House's cold rationality. Indeed, despite the obvious potential for mockery in the cat angle, the mighty House treats the nurse with considerable respect--he seems to care what she thinks, or at least to find her views unnerving. Of course, the nurse plays no real clinical role in the episode, and no other nurses do either. So the episode suggests, as usual, that physicians provide all important care in hospital settings, including all meaningful psychosocial and physical care. Still, any suggestion that intelligent life resides in a nurse is a welcome departure for House (and for the episode's writer Peter Blake, who also penned a November 2005 House episode that was notable for its physician glorification and its casual contempt for other health professions). Tonight's episode, "Here Kitty," drew 13.1 million U.S. viewers. more... see the relevant film clips... and please join our letter writing campaign!" http://www.truthaboutnursing.org/letters/house/ Private Practice:"ABC's Private Practice, whose season ends tomorrow, April 30, may be the only broadcast network show with a major nurse character to return next season. In the February 5 episode (Mike Ostrowski's "Acceptance," 13 million U.S. viewers), lone nurse character Dell Parker, who is studying to be a midwife, shows some tentative clinical aptitude and knowledge to go with his boyish eagerness. Under the close supervision of OB/GYN Addison Montgomery, Dell ably performs a vacuum-assisted delivery. Later he haltingly guides the baby's parents toward breastfeeding. Dell also performs an assured solo ultrasound of pregnant psychiatrist Violet Turner, calming her panic attack and eliciting her agreement to his own suggestion that, though he's "not a doctor," he will likely become a "pretty good midwife." The show still condescends to Dell, who is also the office manager/receptionist at the LA clinic where the show is set. In the March 26 episode (Craig Turk's "Do the Right Thing," 10.1 million U.S. viewers)," http://www.truthaboutnursing.org/letters/pp/ "Scrubs" defines nursing:""Scrubs" defines nursing: it's all about shutting up and following physician "orders. " Tonight's episode of NBC's "Scrubs," which purports to teach nurse Carla Espinosa that nursing is all about doing what physicians tell you, is one of the most virulently anti-nurse prime time television episodes the Center has ever seen. more..." http://www.truthaboutnursing.org/news/2009/may/06_scrubs.html To subscribe to our: Nurse Friendly Notes Newsletter: Send a blank e-mail to: nursefriendlynotes-subscribe@topica.com http://www.nursefriendly.com Nursing Jokes, Medical Humor, Jokes to make you laugh and smile all day. 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Nurses In Recovery: Nursing & Adult ADD Put Male Nurses In Panties Rude Doctors Specialty Nursing Staff Nurses Tattoos In The Workplace The Nursing Shortage, Your Opinions To Stay In Nursing or Not Travel Nurses Talk Travel Nursing Workplace Violence, Horizontal Violence Against Nurses ****************************************************** Commonly (Frequently) Used Drugs Medication Indexes: http://www.prescriptionforviagra.com Ace Inhibitors (Hypertension) AIDS/HIV Acquired Immune Deficiency Syndrome, Human Immunodficiency Virus, Antiviral Agents Anti Angiogenesis (Chemotherapy) Antibiotics Allergy Relief, Antihistamines, Decongestants, Sinus Congestion, Runny Nose, Prescription Drugs, Medications Anti-Coagulants, Blood Thinners Anti-depressants Anxiety Medications Appetite Enhancers, Appetite Stimulants, Appetite Stimulation Antibiotics Anticoagulants, Blood Thinners, Drug Therapy Antiviral Agents, HIV, AIDS, Acquired Immune Deficiency Syndrome, Human Immunodficiency Virus Appetite Control, Obesity, Weight Loss, Diet Pills Appetite Supressants, Diet Pills, Weight Loss, Weight Control Barbiturates, Hypnotics, Sedatives Benzodiazepines Birth Control Pills, Contraception, Drug & Medication Indexes Blood Thinners, Anticoagulants, Drug Therapy Calcium channel blockers Chemo, Antineoplastics, Chemotherapy, Anticancer, Oncology, Prescription Drugs, Medications Cardiac, Coronary, Heart Drugs, Medications Cholesterol Lowering Drugs, Anti Hyper Lipidemics, Prescription Drugs, Medications Contraception, Birth Control Pills, Drug & Medication Indexes Controlled Substances, Narcotic Analgesics, Opiates, Opioids, Convulsions, Convulsants, Epilepsy, Epileptics, Seizures Diet Pills, Weight Loss, Obesity, Appetite Control Fluoroquinolones (Antibiotics) Gastrointestinal, GI, Ulcers, Heartburn, GERD, Indigestion Prevention Prescription Drugs, Medications Hair Loss, Mens Health, Impotence, Obesity, Smoking Cessation Hypnotics, Sedatives, Barbiturates Impotence, Hair Loss, Mens Health, Obesity, Smoking Cessation Laxatives, Physic, Cathartics Mens Health, Hair Loss, Impotence, Obesity, Smoking Cessation Muscle Relaxants, Centrally Acting Narcotic Analgesics, Controlled Substances, Opiates, Opioids, Nonsteroidal Anti-Inflammatories, NSAIDS Obesity, Weight Loss, Appetite Control, Diet Pills Opiates, Opioids, Controlled Substances, Narcotic Analgesics Over The Counter (OTC) Medications Pain Killers Sedatives, Hypnotics, Barbiturates Skeletal Muscle Relaxants, Centrally Acting Steroids, Anabolic, Corticosteroids, Prednisone Smoking Cessation, Impotence, Hair Loss, Mens Health, Obesity Respiratory (Asthma, COPD, Emphysema, Pulmonary) Weight Gain Weight Loss, Obesity, Appetite Control, Diet Pills ****************************************************** ****************************************************** The Uniform Resource Locator (URL) or Internet Street Address of this page is http://www.nursefriendly.com/nursing/directory/business/making.money.on.the.internet/marketing.articles/the.new.power.of.advertising.htm Last updated by Andrew Lopez, RN on Tuesday, April 13, 2010 The New Power Of Advertising by Jay Conrad Levinson A website is an island. Advertising is a bridge to that island. Large and small businesses online are discovering that truth in a hurry – or else. Advertising is not what it used to be. The internet has changed its purpose and its strength. Rather than making advertising in the traditional media weaker, the net has made it stronger. That’s why all guerrillas must be aware of the new power of advertising. The first thing to know, and this should come as good news, is that advertising no longer has to make the sale. Not very long ago, advertising’s main goal was to make the sale, though there are many other goals. But that has changed dramatically with the growth of dotcom companies all over the internet. Today, the goal of much advertising is not to make the sale but to direct people to websites. That does not diminish the power of advertising. Instead, it increases it. With many, if not most, guerrilla-run companies establishing webturf, advertising’s newest function is to motivate people to visit a website where they can get far more information than can be delivered by standard media advertising. Advertising has become the first step in a permission marketing campaign. It invites dialogue and interactivity with prospects and customers by directing people to websites, by offering free brochures, by generating the kind of action that leads to permission to receive marketing messages. Once people grant that permission, which they do at a website or by simply calling to request a brochure – printed or electronic --- that’s when serious guerrilla marketing attempts to close the sale. That means the prime obligation of advertising is to motivate an easy-to-take-action. This should come as good news because it places less of an onus on advertising than ever before. Motivating the action of getting person to click to your website is a whole lot simpler than motivating a person to part with his or her hard-earned money and risk spending it the wrong way. Not only is it easier to motivate action, but that action is becoming even easier as being online is now endemic. Over 100 million people are now online, though America Online’s chief, Steve Case, pegs the number as being closer to 200 million. It’s not always a whole lot of fun to visit your store or order from your toll-free number, but it is fairly enjoyable to click over to a website and take a gander at what is being offered and how you can benefit. There is a risk when somebody responds to advertising with an order. There is no risk at all if they check your website. Advertising seems to grease the skids to the sale. It takes far less time to learn about you online than to cruise around a mall or drive to a location further away than their computer. That means advertising can be short, concise, to the point. It no longer has to curry the favor of prospects with long copy, involved graphics or detailed explanations. The internet can do that for you, allowing you to save on advertising costs. Advertising your website works in all the media – from TV to radio, from magazines to newspaper, from direct mail to billboards. It doesn’t take a lot of time or verbiage to get them to spend a few moments checking how your website can improve their lives. As all guerrillas know, the name of the game in marketing is creating relationships. It’s tough to accomplish this with an ad. It’s pretty easy with a website, which initiates dialogue by inviting it, by making it as easy as clicking a mouse. Advertising has always been a method designed to change human behavior by getting people to purchase your product or service. The internet has changed that. Now, advertising merely has to deflect human behavior, to divert curiosity from an ad or commercial to a website. There is little question that the online fire burns brightly. There is no question that advertising fuels the online flame. During the telecast of Super Bowl played in l999, I was fairly amazed to see four commercials for dotcom companies. Today, I am even more amazed when I watch a sporting event telecast that does not have a whole gaggle of dotcom commercials. The big and the small players online are learning from hard experience that they are invisible when they are online. Sure, their site might come up from a search engine or a link from a cooperating company, but the majority of people get their information offline – and that’s where guerrillas marketing their sites. Offline and regularly. It’s true that standard media advertising is interruption marketing, interrupting people in their perusing of the newspaper or magazine, in their viewing of a TV show or listening to the radio. Interruption marketing is crucial, however, as the first step in gaining permission from people to receive your marketing materials. And it is equally crucial in luring them to your website. The top five products that internet users actually prefer to buy online differ from men to women. The top five to men are computer software, computer hardware, pornography, books and music. The top five to women are computer software, greeting cards, music, books and computer hardware. As Adweek magazine says, women are from Hallmark; men are from Bob’s Digital House of Porn. Many so-called experts believe that the growth of the internet signals the demise of advertising. This particular expert believes just the opposite. Advertising now can loom as important as ever, as necessary as ever, and more mandatory for a proper marketing mix than at any time in history. The larger the internet grows, the more important the role of advertising and the greater its power. Advertisers must no longer have to move a person from total apathy to purchase readiness with their advertising. Now, all they have to do is move a person from total apathy to mild curiosity. From that point, moving that person to purchase readiness is the job of the website. Jay Conrad Levinson is probably the most respected marketer in the world. He is the inventor of "Guerrilla Marketing" and is responsible for some of the most outrageous marketing campaigns in history - including the "Marlboro Man" - the most successful ad campaign in history. Learn how Jay can make *your* business a huge success in his latest book (and arguably his best ever) Marketing On Steroids. This Page is Part of The Nursefriendly National Nursing A To Z & Consumer Health Directories We are Incorporated in The State of New Jersey, under the name: Nursefriendly, Inc. 38 Tattersall Drive, Mantua, New Jersey (NJ) 08051 Our Phone #: 856-415-9617, E-mail, ICQ#6116137 (www.icq.com) This website Is © Copyright 1997 - 2010, Andrew Lopez, RN, Nursefriendly, Inc. Please contact us for permission to reproduce. Other products and companies referred to herein are trademarks or registered trademarks of their respective companies or mark holders, and are not owned or affiliated with Nursefriendly, Inc. or any of it's affiliated companies.